McFreedom
Politics, Guns, Law and TechMonday, May 03, 2004
Corporate Initials That Don't Stand for Anything
Seth Stevenson has an amusing article about KFC's recent attempts to make their initials stand for "Kitchen Fresh Chicken," after they abandoned "Kentucky Fried Chicken" some years ago because it sounded so unhealthy. Along the way he mentions a number of organizations whose names officialy doen't stand for anything, including ESPN (Entertainment and Sports Programming Network). My favorite instance of the genre is MCI; no one remembers what that stands for since, by the time anyone had heard of them, it was already an anachronism: Microwave Communications International. I did Google for that term, wondering if MCI themselves said it anywhere, and was surprised to discover only 16 pages on the whole net have that phrase on them. Well, let's make it 17...
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