McFreedom

Politics, Guns, Law and Tech

Monday, May 03, 2004

 

KFC Propaganda

Speaking of KFC, I crusied over to their website to see if they had started rebranding for "Kitchen Fresh Chicken" yet, or if it's just a trial balloon. I hadn't, in fact, realized that they'd totally dropped their old monicker, and that KFC in fact officially doesn't stand for anything. As an aside, isn't it sad when companie get envious of those with cool brand reps - like "FedEx" - and try to force them (like "Brown")?

Anyway, I quickly found this press release: "KFC Sets the Record Straight: Fried Chicken Can Be Part of a Healthy, Balanced Diet." Yeah. A very, very small part of a healthy, balanced diet. Almost invisible. They make a big deal of pointing out that a single chicken breast has fewer calories than a Whopper, which is a bit like pointing out that cutting of your hand wouldn't be as debilitating as cutting off your arm. A Whopper is kind of the gold standard in Bad For You food, so I'd be surprised if there was much out there that was worse. And, I'd bet it's probably not much better, ounce for ounce, it's just that there's a lot more Whopper in a Whopper than there is chicken on a KFC breast.






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